instagramBad-ass content marketing tools continue to evolve with the new and improved technology that persists at what seems to be lightening speed. Instagram is indisputably one of the most powerful social media apps on the internet. It is now a paradise for creative content marketing strategists. Acquired by Facebook in 2012 for a jaw-dropping $1 billion, the mobile photo sharing app has evolved into content marketing playground. Although Instagram has remained a stand alone app and continues to possess many of the inherent qualities it always had like the ever so popular photo sharing draw it had to photographers and artistic talents. Two remarkable features have Instagram into more than just a photo sharing app. 60 second video clips coupled with Instagram’s traditional filters makes this a unique way to build reputable information about a brand, business and blog.

As only can happen in the online tech world, the internet and the apps it supports have seen massive and powerful product introductions. My favorite so far of course is livestream. When livestream hit the streets, everything changed. Facebook has most definitely sat up to take notice and this is exactly why I think Instagram increased their short 15 second videos to 60 seconds. It has been said that by the year 2017 (yeh, like next year) over 74% of on line traffic will be video. That is huge! So I wasn’t surprised when Instagram posted on their blog that the had seen a 40% increase in video viewings in the past 6 months. They are watching and listening closely to their users and their users are showing they love video. Here is what Instagram said in March of 2016:

“In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial.”, Instagram Blog

The photo app was always a powerful marketing tool if harnessed properly for getting followers, brand recognition and even some sales. But with this latest development of 60 second video clips, an entrepreneur can build content marketing with video. Now with 60 second videos plus Instagram’s filters (which are overlays to the video that give it a different look through color enhancing among other things)  marketers can unleash their imaginations and build business marketing informative videos. There are so many ways to use Instagram as a content marketing tool, here a few suggestions and examples to get your juices flowing.

Series Videos For Content Marketing

A group of videos strung together, each 60 seconds that provide viewers with bite size pieces to nibble on, one at a time. A business can start off with a business introduction like here in Tricia Clemente’s video for her business Tricia is using the filter called dog patch, how appropriate, her business is an online pet store.

#MuttButs #iLoveLivestream

A video posted by MuttButs (@muttbuts) on

She could next continue on with a few other videos explaining how a start up pet business works, perhaps the series would be titled “Tips and Tricks to Starting Your On- Line Pet Store” and she could make several other videos, each one providing a one minute tip to her viewers. She can event take the videos after and put them on a blog post and re-purpose her marketing content that way.

Re-Purpose Blog Posts With Filtered Video

With all the video traffic and people using video as their source to get information, re-purposing blog content can be a great way to stay present. A business and blogger can make a few 60 second videos with appropriate Instagram filters and include additional information in that video to bring the post up to date. You can make sure you are driving new traffic to that blog post by stating in the text area of the Instagram post “this is some new cool information for my blog post on……” include a link so people go to the blog post too!

How To Instagram Content Marketing

You can literally make 60 second videos explaining how to use Instagram as a content marketing tool, or actually use it as the tool. For example, you can do a series of videos in the different filters Instagram offers and explain how each one can be applied best. Here is a video I did in Reyes filter.

50 Bad-Ass Power Words for Broadcasts and Presentations – Free #onselz

A video posted by Lisa Illman (@lisa_illman) on

I could use Reyes and tell viewers how Reyes is great to brighten up video footage, giving the video an old-time feel. Reyes is a great choice for hiding blemishes and perhaps communicating a ‘back in the day’ theme.

Social media apps are incredibly powerful tools for content marketing and Instagram is one of them. A bit of creativity and you can start building content marketing in ways nobody else has yet.

Lisa Illman is the creator of SpeakerStream™ and a livestream strategist. She helps online business build robust sales pipelines in 90 days or less.



Hi, I'm Lisa Illman.

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