public-speaker-153728__180If you are a public speaker and/or are actively using Periscope to deliver your content, you know how important it is to have some titles that will attract the right folks. Although filling a room can be exciting, fun and a definite ego boost, filling a room with people who will never buy from you is not the consistency that will get you the results you desire. Attracting a group that is highly interested in your information and your solution far out ways volume any day of the week. In my SpeakerStream™ training and workshops, I help clients craft titles, headers and ‘hooks’ that will get the attention of the right people. But before we do that, there is an important step that can literally sky rocket results. In SpeakerStream™ training we dig deep on this activity because it is so important to the overall process of speaking.


A value proposition will help you get clear on what you want to say, how you want to say it, and to whom you want to say it to. From the value proposition, you can craft a header that supports the content which will drive the right traffic to you.

If you are a speaker (livestream and/or publicly) then creating a hyper-hooking title for your content is simply non-negotiable. You must have the talent to craft it for not only your own awareness, focus and clarity, but your viewers understanding as well! A well written value proposition is a prerequisite for being in the game as a SERIOUS and profitable business person. Speaking for business is no joke and you shouldn’t take your content lightly at all, for it is the meat and potatoes of your business! So instead of wasting time having mediocre speaking engagements and less than average Periscope broadcasts, learn to write a well crafted strong value proposition that can sky-rocket your results in quality viewers and start turning your audience into your clients!

If you have never crafted a value proposition or if you are feeling a bit rusty in that area, there is great news! I am hosting a live Periscope FREE Workshop on March 14th, 2016. I will be presenting for approximately 20-30 minutes on the pieces of a value proposition, how it will help and why you should write them for your speaking content. I will then open it up for Q & A and I will be literally walking individuals through crafting LIVE on the Periscope! Since this is so engaging and interactive, there is a LIMITED number of seats. You do need to sign up below in order to be included on in the Private Workshop. Sign up now, and simply come to my Periscope at the time of the scheduled broadcast. You will see a LOCKED Periscope, that you will be able to join (if you registered in advance).



Questions? Leave a comment please. Due the the high number of emails I receive, comments will be responded to in this thread only.  Thanks so much and I hope to see you there!

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A value proposition will help you get clear on what you want to say, how you want to say it, and to whom you want to say it to


Hi, I'm Lisa Illman.

Business Development Consulting.

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